DW8 Growth, page-4110

They mention $1.5M in incentives. May be some free deliveries, storage etc calculated with rate card prices so may only be $1M actual cash burn. Maybe some overseas holidays & cars as well similar to another wine e-commerce site that launched a few years ago.

Either way the incentives have to be paid for so I expect an increase in cash burn while the incentives are available possibly until the end of June. It will require $10-15M GTV of liquor to be traded on B2B to recover the costs. We have no idea at present what sort of GTV figures to expect so it may take a month or a few more to recover the costs.