I empathise with your sentiments - but, to be fair, just about all similar stocks are down the toilet last 12-24 months by a similar amount.
While I've been critical of management in the past I have to confess a certain admiration for them, (apparently), coping with the logistics of so many offerings - many of them new - coming from so many manufacturing locations. A bit like a clown-juggler with a ping-pong nose keeping all these balls in the air at the same time.
Then .. the new dairy products are launched about now.
EoFY in Kiwiland
End of a another quarter
World 'things' being such a disaster - their worst IMO since WW2 - with WW3 a distinct possibility the way things are going.
If nothing else, Northern Hemisphere coming out of the mental depression of winter and IMO seems to be in absoute turmoil.
And then ... no-one really knows whether the new factory, (we paid for), is going yet.
And, if you move - where do you go?
So, while I get we're all emotionally just worn out, disappointed and probably angry - let's cut out the emotion and consider that, without a valid reason WHY the SP is such a dud right now, go back to the logic that got us all in in the first place nearly 3 years ago and consider if, when we get to the end of this WW-bullshit, (and IMO we will soon), how a well-run, well-established, open-for-business business might prosper.
Well - it's what works for me.
But then, what do I know?
It's fun.
Expand