Getting into Woolies is massive. They are a tough nut to crack!
The announcement makes no comment on petrol, convenience and carbonated. Still expecting some big announcements in the coming weeks on this. If FOD can get single-serve OBL, shots and carbonated into this area the growth will be significant. Kombucha is now over offered and overstocked, this will be replaced by products such as OBL and Juice Lab.
"Getting the Juice Lab shots ranged, provides us with the catalyst to introduce extended Juice Lab offerings.” These guys have a real plan to grow the brand footprint in supermarkets across Australia. I am expecting a pretty decent portfolio to be built in the coming years!
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