Who said political corrrectness makes economic sense? Build solar and you are automatically a good world citizen and so worth supporting.
Of course, the cost of solar equipment has been coming down a lot as volumes increase and as research into materials and processes continues.
Sooner or later (and already happening around the world), policies are adopted to force purchase /investment decisions into the politically correct position.
Now RED can say they are a green company. That helps their public image. I don't know how to value that but there is a latent value which may be useful going foward.
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