The Zip advertisement is simple, and targets millennials and Gen Z. I've read that the attention span of humans is now 8 seconds, down from 12 seconds or so in 2000.
The repetition of "Can I zip it? yes you can" and all the colours and randomness will cause the viewers to retain what they have watched. There's no time in an advertisement to explain how to fully use the products that zip offers.
I've also read somewhere that 'moments of change', is when the brain is more susceptible to an idea. 'Moments of change' happen more frequently in advertisements that are presented in the midst of a 'constant scroll feed' style of platform, example Facebook, TikTok.
Zip made that really simple Ad in TikTok, I think it's a clever idea.
Daily Price Movement / General Discussion, page-6793
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