Creso Pharma - A Global Cannabis and Psychedelics Powerhouse in the Making, page-87

I've been seeing this argument from CPH holders for years, and from holders of other companies with similar strategies (gain investment dollars through hype but never genuinely try to have a profitable business).

The argument you're making is that since this industry is likely to grow, CPH will make a lot of money. The problem is, and some holders have inadvertently touched on it, that the beverage and pharmaceutical giants have invested big dollars gambling on this market taking off. That means Creso is competing with them. What makes you think Creso can compete with the giants and also the many other little guys? Creso doesn't have a monopoly on that market.

This, of course, is far from the only issue Creso faces, but it is often used as a standalone argument for why a company will succeed, despite not really holding water.