I also agree there is way too much discussion on Tonik. At the end of the day this is still only a fashion product rather than the bread and butter products.
All these sales are fine to the gym and beyond but I personally never seen anyone drinking 1 bottle on the street, not like bubble tea or coke or iced coffee. This product to me only exists within the gym scene and you know these guys changes their diet a lot more common than everyday folks.
If you remove the Tonik talk in here we are really not talking about much else. Oh there is the Bailey drink but that’s even more isolated.......
I think the market is also seeing and feeling what we are seeing hence the spiral down of the sp
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