Tmall, page-12

Yep, and the data that have been mentioned really are the solid evidence that the demand is no longer there. That the reduction is permanent. Unfortunately though, that is not the only problem that A2M has to contend with. The veritable death of the daigou channel means that A2M has lost its most valuable marketing method. A2M must now formulate a new marketing campaign to thwart the onslaught of competition made even fiercer by the sheer drop of the number of births in China. An effective plan can only be formulated at the cost of margin. This was something that Jayne Hardlicka had attempted to do before she was ousted because people didn't like the plan. On top of everything, we still have the CCP that I believe is preparing for a hostile takeover...

I don't know what the SP is going to do, but the facts are clear.