I'm a consumer of splitit with GemsNY.
I do get monthly emails updating on the balance outstanding and credit card re-authorization.
But I would prefer an app to see outstanding balance and having an option to change the credit card being used.
I think its added convenience plus marketing but comes at a cost.
So maybe at this point Brad doesn't see any value addition with the app.
Since they appear to be very cautious with where they spend the money (only big tick items).
IMO
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