I think this is a really good example of why Mogul is such an interesting business. Big established brands will continue to have very little idea about how to engage with gaming communities - but will know that they have to.
Mogul offers a one-stop-shop that can run tournaments and provide access to gaming communities, all while understanding the brass tacks commercial side of things. The Boomer marketing execs will be banging down the door to get involved.
Ann: Mogul Powers Kellogg's Tournament, page-168
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