SXL Time to Accumulate, page-259

I am unthrilled by the predications of SXL suddenly returning to popularity and $2.50. There has been damage done to their brand, and they have to start rebuilding. However, I do see some potential for a return to $2.20 this year. The increase in advertising spending and returning to 'known' brands is helping.

There is more chatter on social media about SXLs new efforts, and podcasting.

Every person who owns shares who mentions these initatives is also helping (however slightly) in the brand rebuild for SXL, and contributes to their return to dividend land.

Would like to see how SXL is going to overcome the competitive stations in Melbourne ratings though...