Running Discussion on SP

An excerpt below from an article with bareMinerals, a beauty and fashion business with 13M active customers and 1.3M Instagram followers. Discusing the benefits that Afterpay has had on increased basket sizes and generating / improving customer acquisition.

How have you increased conversion rates and grown sales?Ultimately, our goal is just to try and meet the consumer wherever they are at that moment. Convenience and optionality are always going to be top of mind and most important. Whether that means from a product standpoint, offering items in many sizes or multiple sizes, so that we can have that lower price point or help get the consumer hooked on the product or introduced to the product.

I think similar to that, for payments, we want it to be easy and seamless for them. We also then want to have similar options when it comes to payments and give them that ability to make the choice. In general, we have seen around a 25 percent increase in the percentage of Afterpay transactions over the past six months based on the previous six months. The average order value for Afterpay transactions is much higher, almost 40 percent higher than our site average. For us, we are really happy to see that Afterpay usage continue to grow and see those higher AOV orders come along with it.

How do you build awareness of payment flexibility with consumers?
The fact that we consistently maintain an Afterpay banner on the homepage speaks to how we feel about the partnership and the value we put there. We do try and support the payment type pretty succinctly and consistently across the site. We advertise it on the homepage, and for us, the homepage real estate is still very valuable. While not everyone’s entering through there, it is your window into your shop. It’s included on every PDP, very close to the price, and we’ve actually gone as far as to include it on our web experience pages, which are more immersive experiences that dive into specific products or collections.

Most recently, we launched our ageless collection, which does have a higher price point, so it prompted us to consider that it was maybe a great opportunity to feature Afterpay, to remind people that they have that option and flexibility to pay over time. We worked it into our web experience page, which again speaks volumes about how much we value it because it is very valuable real estate there for us.

https://www.businessoffashion.com/articles/news-analysis/at-bareminerals-leveraging-afterpay-to-innovate-customer-acquisition-and-conversion

PS I've created this thread with the intent that we don't have 100 new threads appear every week for the latest topic.