the acquisition is going to be completed at the the end of may. Giving accent 1 month of trading before EOFY 21 which is why it will not materially impact revenue. maybe $7.5 million in extra revenue.
the reason imo they have gone after this is - vertical brands (25% of sales) continuing the vertical strategy (4 brands) - exclusive distribution rights of other global brands (7 brands) - 500,000 loyalty members - grow digital sales - expand to NZ
AX1 Price at posting:
$2.78 Sentiment: Buy Disclosure: Held
