Turn your TV on for an house or so and see how many ads there are for ready made meals.
A lot of competition, and many will not survive, its as simple as that. Generally when you get a situation like this the first mover is the one to back and that is not YFZ.
You would expect to see consolidation at some point.
Ann: Appendix 4C Q3 FY21 - Quarterly Business & Guidance Update, page-15
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