Their users, albeit no idea if they're recurring or one-off users, is huge. Their revenue should be quite substantial from the Ellevate Football subscription offering. Just 0.5% of their 'users' to subscribe and that's 20,000 subscriptions. Quarterly revenue should be huge. However if it's not, it should be a telling sign that the user metric they are announcing have been mostly one-off users or possibly just people who just downloaded the app and don't have actual user accounts. Hopefully it's not that.
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