I have mentioned many times that I am a primarily Technical Trader. I will give my input on TA threads when relevant,
but thought I would share some of what I have come across on the FA side of things as I find this company truly
interesting from that perspective as well. In relation to China & the Tinjoy agreement...
source:
statista.comIf this is any indication of how well-received digital fitness & health solutions are in china, it looks like they picked the right market... Those statistics are from 2019. The impact that Covid has had on the acceleration of the adoption of digital health applications is not news to anyone. Especially because China engaged applications and digital monitoring so extensively to curb the pandemic, I find the idea rather compelling that there will be a lasting effect on the perception of consumers that telehealth solutions are more of a necessity than a luxury, more so than in other countries.
A great report:
McKinsey - China consumer report 2021. Some highlights relevant to this partnership IMHO:
- Since mid-March, a combination of travel restrictions, testing, and digital health and tracking initiatives, has kept most of China virus-free
- In healthcare, digital interactions accelerated—the rapid growth of online consultations, partly thanks to a regulatory shift in reimbursement policy, as well as broader virtual interactions between pharmaceutical sales agents and physicians. These changes occurred ahead of the wide deployment of 5G technology, which will likely catalyze the use of digital tools.
- China’s consumption power is also pronounced in the luxury segment, where Chinese consumers accounted for 32 percent of global
consumption in 2018, and are expected to account for 40 percent by 2025. As China’s consumer economy has risen, buying behavior has become more sophisticated. For example, based on our most recent survey of Chinese
consumers, 72 percent of respondents indicate they want to pursue a healthy lifestyle, while 60 percent of those in large cities check ingredient labels post epidemic. Moreover, 24 percent of Chinese consumers intended to trade up
their purchases in 2018, higher than the 10-15 percent in developed countries. - A survey reveals that post-COVID-19, consumers increased their net purchase intention by the largest degree toward essential, health-oriented products, such as sanitary and health products, fresh food, and life insurance while expressing negative net purchase intention towards non-necessities such as hair and beauty products, and large home appliances.
- The effectiveness of China’s public health response has inspired an unparalleled rebound in consumer confidence; McKinsey consumer sentiment surveys show that net optimism over the recovery of the economy in China has hovered around 50 percent, compared with about 22 percent in the US, and in stark contrast to the pessimism that pervades Europe, Australia, and Japan
- Chinese consumers have become more health and quality conscious as a result of COVID-19, and are trying to improve their overall health and ability to fight off infections. According to our research, the safety of family, overall public health, concern over spreading COVID-19 and personal health are among Chineseconsumers’ top ten concerns.
- B2C companies with established digital solutions were able to take advantage of the shift to digital channels and outperformed peers. For example, Nike hosted workouts for housebound consumers on its mobile apps, stoking demand and driving an 80-percent increase in engagement, as well as a more-than30-percent increase in first-quarter digital sales in China.
- The average consumer in China now spends more than seven hours a day on the mobile internet, a figure that increased by a fifth in aftermath of the COVID-19 crisis
DYOR & GLTA
(20min delay)