Selling the same stuff 'betterer' to the same dwindling customer base. Nowhere do we hear about how they are going to increase traffic to the stores, just that the staff will be better trained and the stores upgraded (to what?). It's a fail.
Drove the highway last week - all I see of marketing is tired old signs on the side of shipping containers in fields. Some of them are so faded you can barely read them. Very analogous to the marketing strategy (tired and barely visible). Where else do we hear about OLI? Just FB, nowhere else. How are those YOY customer counts going? South I would expect.
OLI Price at posting:
5.9¢ Sentiment: Hold Disclosure: Held
