I think the market cap is still relatively light, about where you want it. The opportunity is large, or seemingly large. They have recently upped their sales staff, which will result in higher costs in the short term, but hopefully this can get the traction it needs.
They're also under utilising their nxus product. If they can combine Trafficguard and Nxus to be a force in the advertising industry, then they can upsell Traffic Guard subscriptions to NXUS subscriptions and receive a higher margin perhaps, which may help offset some of those high costs.
I think the number of outstanding shares atm is not that high.
Remember it rose from under 10c to 22c pretty quickly.
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