Hugh Killen’s podcast on Beefcentral, and all the comma from the company keep saying their wagyu is the best, but with all the money they have available and are piling into marketing is wasted if they don’t win quality awards. The latest wagyu assoc. awards are out - and AACo isn’t on the list https://www.wagyu.org.au/wbbc
The execs and board of AA might be deluding themselves and shareholders if they don’t understand wagyu production enough to actually make a good product.
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