DW8 Growth, page-6350

Ok so I've only been commenting on DW8 with regards to TA up until now, but in trying to understand why there is such a huge disconnect between the optimism held in the FA and the story the TA is telling I spent a little time this afternoon looking into the company.

There seems to be a bit of a track record of failure in wine distribution and I have a few questions before I can really see things in context.

Why did Xanadu Wines fail?

Why did Global Wine Ventures fail

Why did Brand New Vintage fail?

Why did Joval pull the Sticks brand out of BNV for cheap and fold it into its own brand and distribution network - what was going so wrong with BNV that after buying in, Joval wanted to get out?

What is the key to Digital Wine Ventures' model that will ensure it bucks this trend of failure and ensures it captures the market share that it forsees?

I read somewhere this afternoon that Digital Wine Ventures hope to become the Amazon of wine distribution. What does that mean in relation to target markets and market size? Amazon outside North America has had about as much traction as Bunnings had in the UK. Is DW8 being the Amazon of wines in Australia but having poor traction in the rest of the world enough to sustain growth in 5 or more years?