Ann: FOD beverage & functional juice business growing at 25.9%, page-216

In woolies Double Bay today. Looks like they had a box of Focus shots there as well but is now gone.

Just thinking about potential sales volume as I think the wellness shots are being well received.

This is being very conservative (I feel)..... but how about this as a wild guess of sales volume potential

Say they sell 1 box of each flavour per week per store. 8 units in a box x 3 flavours = 24 units sold per store per week. 52 weeks per year (24x52) = 1,248 units sold per store annually. Aiming to be in a 1,000 stores. 1,248 x $1,000 = 1,248,000 units sold annually. x $3.5 a unit. = $4,368,000 per year of gross retail revenue.

Not sure how much FOD will see of the $4.3 million would get. Obviously wollies and coles getting a huge cut.

I can see this product doing well in petrol stations. 6,500 petrol stations in Australia. Compared to 800 coles stores and 955 wollies stores. So another massive opportunity there