Ann: Mogul to Run Tournaments for Rewired Fest Powered by Walmart, page-75

how do you sell to a major company if you have no portfolio, no example to show what you can bring to the table. Even if the Kellogg's tournament didn't have substantial revenue, its served its purpose. The First real bronze tier product example for brands to look at and gauge for success. It was rushed together due to late notice from ESA and so didn't attract massive attention but the product, the advertising, the IP generated from that template was all very useful, Michael said Kellogg's has now engaged in direct talks with Mogul, skipping over ESA which shows they liked the concept.

Mogul is under a month from introducing their gold tier option, which seems much more planned out long term. Even if it aswell has inconsequential revenue, it is advertising the product to other brands for the first time. Whats stopping 10 or 20 different brands/publishers/developers from seeing this service mogul offers and engaging them in talks. The revenue could very quickly escalate . if the Event is popular mogul can approach brands with great data showing the value of the product, and charge accordingly Each event is not only generating revenue but is advertising the company to the world.

TLDR
Mogul wants to generate revenue using sales with major brands. Need a portfolio in order to be taken seriously by brands. Is generating said portfolio now