South East Àsia is a number of diverse countries, each with their own challenge to build share in.
But dairy is a better tasting, more nutritious food than soy, coconut etc, and A1 protein seems to be especially problematic. Nestle is a giant, and has a lot answer for with its IF in developing countries.
I saw it being promoted in streets of African slum areas.
People universally, wish to give their kids a good start and as they become affluent & "sophisticated" will enjoy A2 milk in lattes.
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