I have been pondering this difference but I think it relates to the $65 mill addressable market being for top of bed products etc as well as mattresses(see below) where as yesterdays announcement definitely states "Internal market analyses supported by published market reports value the total addressable market for cooling technology in mattresses at +US$30M per annum." My opinion only
Ann: Alexium Total Mattress Cooling System (TMCS) - Details, page-17
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