Harris Technology (ASX:HT8): an undervalued winner of the eCommerce boom

• The COVID-19 pandemic accelerated a global shift to eCommerce and online shopping as consumers were forced to stay indoors
• According to Canada-based eCommerce specialist Shopify, 10 years' worth of eCommerce growth occurred in just 90 days at the height of the pandemic
• This has caused a string of ASX-listed eCommerce companies to report a sharp increase in revenue and profits as demand for online shopping soars
• Among these players is Harris Technology Group (HT8), which states it operates in the eCommerce sector at a fraction of the cost of its peers
• Harris sells technology products on existing online marketplaces like Amazon and eBay — meaning it keeps its marketing costs low
• As a platform reseller, HT8 can also leverage the popularity of its existing marketplace partners without tabling the costs of advertising, marketing, branding and shop fronts
• Moreover, Harris Tech is currently the highest-ranked tech seller on the Amazon Australia marketplace
• Compared to Harvey Norman (HVN) and JB Hi-Fi (JBH), Harris Tech explained its dollar-on-dollar return on marketing investment is nearly 500-times that of its competitors

Read the Full Article on The Market Herald here