Once a product is selling in Coles/Woollies it is much easier to get it into overseas markets too. This would really escalate the SP, though I understand the company is rightly focussed on the Australian market. It looks the SP will continue its slow and steady rise to mid 3's until an Ann. re this years turnover and profit comes along.
Ann: FOD gathers momentum in Australian Health & Wellness Market, page-123
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