What is happening, page-238

flammo if you are replying to my post I suggest you put it into perspective.

"I think anyone who puts 10,000 of these away for a rainy day will walk away with a nice gratuity after a few years. Not a huge investment overall, but certainly aiming to be a huge return."

Not a huge investment overall is the key implication here, esp when comparing to house, car or state of the art entertainment system. Scaled down to even 1,000 shares in AXE is likely to be a good return on investment. It is what it is and those investing should mitigate risk reward accordingly with budgets etc.