I am loathe to feed into the opportunistic negativity here, but an Apple BNPL product is the first that has made my confidence in APT waver. APT has an unmatched consumer loyalty that banks, credit cards, PayPal and the other BNPL players cannot match.
But customer loyalty is what Apple is built on - for many, including myself, it will be like watching your two children go head to head.
Interesting times.
Apple planning to launch it’s own BNPL service, page-11
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