News: APT PayPal Australia takes on Afterpay with no-late fee 'buy now, pay later' offer, page-43

We're aligned on the Apple piece. Not a concern for me at all. My thoughts were more geared towards owning shopping demand, and essentially taking marketshare (eyeballs, intent, search, exploration) away from aggregators/marketplaces - Amazon, Ebay, google, instagram, pinterest etc, and also the direct to consumer brands - Warby Parker, Nike (increasingly) etc.

To own the hearts and fingers of the shopper (and in Afterpays case, becoming a 'toll' to retailers) is no mean feat, and won't come cheap.