That's right they know how essential it is. Even in the face of declining birth rates A2 have managed to gain roughly 2.5% of MBS market share (and a good portion of CBEC). They achieved this through taking market share from competitors. Moreover with the rising middle class there is a larger portion of people buying premium IF - local and foreign. On top of that, we could even see a bigger % of Chinese mothers opting to use formula rather than breast-feeding (this is just my assumption) but that also creates more demand for iF.
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