to goodfella - For example the rebranding - if you like the look or not that's totally irrelevant. All,or a huge part of, marketing costs can be shared over multiple markets with minimal costs associated. Can you imagine the savings just from that? That alone will reduce the per customer acquisition costs which will continue to drop on every new customer that joins as result of a campaign is added into the system. There are just to many variables at play that your remarks are not dat based at all.
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