I have often thought that outdoor digital advertising seemed a reasonable fot and area of growth for a media Broadcasting company. SWM have the clients that advertise and they could offer outdoor advertising and SWM could also utilise that medium for there own exposure.
A merger with a company like OOH Media would seem plausible surely.
Out of Home (OOH) is seen by 93% of Australians living in and around the capital cities each and every day.OOH audiences continue to grow faster than the population, because of increased urbanisation and the channel’s presence in our public spaces where people live, work, and socialise. OOH advertising can now reach 13.2 million Australians each day, making 58 million trips on a daily basis across Adelaide, Brisbane, Melbourne, Perth and Sydney.
Just thinking out aloud.
SWM Price at posting:
51.5¢ Sentiment: Hold Disclosure: Held
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