The NFL will have at least three more sports betting partners heading into the 2021 season.
BetMGM, PointsBet, and WynnBet are all joining Fox Bet in the NFL’s second tier of authorized gambling operators, according to multiple people familiar with the talks. The group follows the three “tri-exclusive” partners—DraftKings, FanDuel and Caesars—that signed five-year deals with the league back in April.
This round of partnerships is focused mainly on data and advertising. The companies are committing to purchase official league data from NFL partner Genius Sports and are gaining the right to advertise on TV around NFL games, the people said. It’s unclear if they’ll all receive the right to use NFL team logos inside their products.
Ann: PBH Appointed NFL Approved Sportsbook Operator, page-7
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