PLY 2.72% 71.5¢ playside studios limited

Ann: Appendix 4E & Annual Report, page-3

  1. 126 Posts.
    lightbulb Created with Sketch. 10
    I can understand the increase of staff cost, but I'm not clear about the increased Selling Expenses of $6.5m, mainly increased by User Acquisition advertising incurred to drive Original IP revenue.

    Do we expect this cost to be on-going or one-off?
    Is it a common thing in the Gaming industry?
 
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