"Looks like people love A2 but bit hesitant to buy when it is full price?"
Not sure - that could be true but these data in particular don't really shed light on that.
This top 10 ranking doesn't tell us anything about how the brands would compete at full pricing. As you said previously, livestreaming = promotional activity/pricing. So by ranking in the Tmall Live top 10, it is just an indicator that a brand is running promotional pricing/discounting, as well as an indicator of how effective the promotion is for that brand relative to others. The data seem to show that when A2M run live-streaming with promotional pricing it is highly effective - they outsell every other brand in the category.
The other ranking for overall Tmall sales you've posted previously might be a better indicator. There should be another one of those out for August soon.
Media Updates, page-10144
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Last
$4.92 |
Change
0.110(2.29%) |
Mkt cap ! $3.562B | |||
| Open | High | Low | Value | Volume |
| $4.82 | $4.94 | $4.79 | $10.09M | 2.061M |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 500 | $4.89 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $4.92 | 23558 | 2 |
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| Last trade - 16.10pm 18/11/2024 (20 minute delay) ? |
| A2M (ASX) Chart |