This. 100%. Couldn’t agree more.
A thread was created about tablecloths off the back off some (what was intended to be) constructive criticism from me and a couple others. No one is more happier than me that this thread is still getting traction. Im looking forward to see BRNs next event display just as much as the next price sensitive Ann lol
The packaging should be simple.
The brandmark and a USP (eg Apple, “Think Different”)
Thats it.
Oh and 1985 called, the Short Circuit robot is wondering if he gets royalties for his image. No more booze bus event messaging, modernise the design of the robot (if we even need a gimmicky robot I’m not so sure) and hire a decent branding agency.
Brainchip Commercialisation Poll, page-52
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