By 24 September 2021, HwB's website had risen 193 places (as measured by Alexa) to #2313 in Australia, and enjoyed an impressive shift of almost 18000 places worldwide to be ranked as #144433.
All the metrics including bounce rate are positive, though there's a not unexpected early sign of the site tapering off. We don't have a Father's Day 365 days of the year, and while many retailers have been urging consumers to 'shop early for Christmas' given supply chain delays (container ships are constantly late for one), it's way too early to send a Christmas hamper.
The conversion rate to sales is unknown, but if we assume it's fairly constant, the higher ranking is pleasing.
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