The takeaway was:-
Don't compare Thermo to BC, and this includes the timelines.
Thermo are now the end to end sales team for the entire sales effort.
Much better than the BC arrangement in Europe where BC generates a sales lead then simply hands the lead to a LBT sales rep.
IMO we can't ask for better outcome than having the known and trusted Thermo handle the entire customer facing side of it, from start to finish.
Game changer, no comparison to the existing BC European Marketing agreement.
Ann: Appointment of Laboratory Leader to the Board, page-9
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