I guess when you consider our target market, which visibility is more important. A non-price sensitive ASX share market announcement, that will only really be seen by current investors (and we get this emailed to us anyway) or the worlds top athletes actively promoting Flexiroam's services to their cumulative, millions of fans world wide via every social media platform possible.
I think this strategy is a stroke of genius. For the cost of giving away the esim and some free data to these athletes, we get free, worldwide promotion.
Building a customer base takes time. They are fast tracking this in the most cost effective way possible.
Milesy
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