Wagga Wagga is an example of a rural city in NSW that's almost halfway between SYD and Melbourne.
When searching for 'Wagga Wagga hampers', HwB appears second in the colour photos after Bloomex Australia, again with the highly relevant during COVID_19 HwB self care hamper.
In a similar search for 'Coffs Harbour hampers', HwB's was the first photo to prominently appear on the Google results page.
North and south of our most populous city in Sydney, HwB seems to have this highly technical algorithm-driven search engine optimisation ('SEO') task 'licked'. Very pleasing as it demonstrates competent management.
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