Saddle Hills Project, page-123

Most people I speak with about this company don't even know the Kalina Cycle exists (or the Rankine cycle for that matter) and when I explain how we do waste heat to power via a water/ammonia mix, and the ability for gas and thermal, their eyes glaze over.
The point I'm trying to make is that we have a company that will address a significant number of questions that the green brigade put up. So when FNTP is granted and Ross can hopefully give us realistic revenue guidelines, we also need to start a marketing campaign to get the world to focus on our strong potential in a power hungry world. And part of that publicity should show - even to informed people - how our procedures are more efficient in many cases than Ormat.
Right now many people see past failures as indicative of future potential.....not much. But we are changing for the better, and if we can stay the course and get a couple more cornerstone investors on board, well we can dare to dream.