Ann: Annual Report to shareholders, page-4

The latest financials seem to be taking us back to 6 month lows. I have been a massive fan of this story to date, but given the glass ceiling that seems to be on this stock and a CEO seemingly more focussed on creating a movement than growing the bottom line. I am starting to wonder whether Mr Nantes is focussed more on his ego than his share holders.

Sentiment back to hold for me now, hopefully the captain will focus on becoming number one on rate and conditions, rather than trying to create a feel good story. Keep it simple, keep it cheap and market share will follow, take aim at Plenti not the hearts and minds of consumers.

Holding out to December 4c, if they start to taper on top line growth, without further innovation in products, I am out.