Ann: 2021 Annual Report, page-110

That would be after the API interface to the data warehouse. The interface cannot be eliminated. That is the bread and butter for Oracle etc.

Sales has a lot of techniques. The objective is to convince the prospect and turn it to a customer. One needs to find the conversion rate.

Just for fun of it, maybe they have a relative working in Nestle. What about LVT gives them this and that but only pay for the SLA (software licence agreement). Paid 20% before probation period, 60% after 1 year and 20% upon completion for the 1st 10 users.

BNPL is also available.