The Big Picture is $1.5T TAM.
$1.5T x 1% global market share = $15B GMV
$15B GMV x 7% fees = $1.05B
150M cases x $15 = $2.25B
Subscription fees = $180M
+ Advertising fees = ?
+ Data/Analytics fees = ?
$3.5B revenue per 1% global market share.
McKinsey reported B2B Marketplace platform tailwinds.
Not a matter of 'if' but 'when'.
And when they add new products to the platform the TAM will increase further.
APT revolutionized payments. XRO revolutionized accounting. We await DW8 to revolutionize beverages distribution.
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