Time is the biggest asset but can also be the biggest enemy AR9 has. Innovators have to conquer distribution and markets before incumbents innovate, otherwise they are dead in the water. Mucking around with 6m placement is a waste of time. Product is innovative, unique, proven - raise big, get great worldwide sales talent and go after ARR growth in the US where it counts.
Ann: Placement and SPP to Raise up to AU$8 Million, page-19
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