Media Updates, page-10545

Slightly disappointing ending to an otherwise fairly successful 11/11 by the looks of it.

For the 24 hour period of 11/11 itself A2 finished 5th for its English label product (it was placed third with 7 hours remaining, so flopped a bit at the finish line).

For the full 11 day period of the sales festival, it seems mre like they would have placed 3rd or 4th overall, based on earlier rankings.

The good news is that its China label product also made the list (at #20) for the first time, while maintaining a decent result for English label. Perhaps some of the late drop off in English label sales was from a harder promotional push on China label. Will be interesting to hear the management commentary this week.