Ann: Market Update - ChapterTwo, page-35

For Jimmie- please watch ‘the value of stories in business’ by Aswath Damodaran- talks at Google. Can get it on YouTube. Ci1 has no strong story because no strong story is being told. I think adding BNPL has actually diluted the original stronger story of CI1 which was insolvency business, and now market is confused about the story. You need to bring the business ideas together into one strong narrative. If you bring a strong narrative to what you are trying to do/ achieve with Ci1 you will bring investors.