Ann: Seven West Media Makes Strategic Investment in Raiz, page-22

November app numbers show a much more significant uptake in SEA, especially cracking into that top 20 list . As we saw continued, yet slower growth in October, November appears to show a solid re-bound if the downloads correlate to sign-ups.

Yesterday was a great day for Raiz. I can see why some see this as all positive only for SWM, however, the eyeballs alone yesterday proves why even being the market leader, you still need to be advertising. The cost of acquisition may jump higher, but I'd rather have a higher cost of acquisition and more actual users, than a lower cost and a slow grind of users joining given the other entrants to the space...Spaceships app chart saw a big drop after the introduced fee's to their app. Yet even RZI increased existing fees, customer retention remained.

Despite the US markets overnight, the sheer volume and buy level yesterday I think we'll do ok today.

Keen to see the official November numbers released this week.