Great anlalogy. The search engine model is exactly what they're trying to achieve.
It all makes so much sense. We're just waiting on validation and uptake.
I think it's one of those things that when the floodgates open it will become an avalanche but when and to what extent is still guesswork. They're positioned perfectly if it does.
Ann: Exopharm Gains US Patent for LEAP Technology, page-18
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