Banter and General Comments, page-53

That is the key to me.

Jumping forward 5 years, I expect taking cuffless blood pressure to be ubiquitous on all wearables.
The key to success will quickly become the quality & usefulness of the extracted data.
I'm convinced from all I have researched that CBP is a far better diagnosis tool than brachial blood pressure.
And this is what we represent as a company, where our IP, know-how and patents lie.. Through wearables we are simply taking CBP to the masses.

In many ways the more ubiquitous blood pressure monitoring becomes, the greater our chance of success.
Awareness of the importance of your blood pressure needs to permeate throughout the general population.
As this awareness translates to a realisation that the importance of the quality of the continuous BP readings you are receiving impacts your medical outcomes, then CardieX and CBP will take center stage.

IMO